“‘I will punish her
For the festival days
Of the Baals.
There she burned
Incense to them.
She decked herself
With her ring,
With jewelry.
She went after
Her lovers.
She forgot me.’
Says Yahweh.”
The “her” here is clearly Israel in this oracle of Yahweh. Israel had prostituted itself by running to the false idol Baal gods. Yahweh was going to punish the people of Israel, because they were burning incense to these gods on the festival days of Baal. Israel, like Gomer, decked herself out with a ring and jewelry. When she sought her idol lovers, she forgot Yahweh.
Eugene Finnegan Bible Project 